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Our Story

Never Resting. Always Improving.

Our passion to excite and inspire has stood the test of time.

Sauer Brands, Inc., was founded by Conrad Frederick Sauer as The C.F. Sauer Company in 1887 in Richmond, VA. Mr. Sauer, a 21-year-old pharmacist by training, saw an entrepreneurial opportunity to create prepackaged pure flavoring extracts, and make them available in groceries as well as drugstores. In fact, C.F. Sauer was the first company in the country to provide pure flavoring extracts in 5- and 10-gram configurations, to be sold for 15 and 25 cents, respectively.

Today, Sauer Brands produces a broad line of flavor-enhancing products for the retail and foodservice channels, including condiments, sauces, spices, toppings and more. The company’s brands, which include Duke’s Mayonnaise, Kernel Seasons, The Spice Hunter, Tasty Shakes, Sauer’s, Gold Medal, and BAMA, exist to surprise, delight and inspire legions of loyal customers.

Our Journey


Richmond or Bust

The C.F. Sauer Company moves to 2000 West Broad Street, in Richmond, and grows to 250 employees. More than 100 years later, this site remains the home of our spice operations.


Day One

Conrad Frederick Sauer, a 21-year-old pharmacist, starts his own company and begins selling pure-flavoring extracts from the company’s first headquarters in Richmond, VA.

Our Family of Brands

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