Privacy Policy


This Privacy Policy (“Policy”) describes our current policies regarding collection, use, distribution and protection of personal information you share with us on our websites (,,,,,,, and (collectively, the “Site”), ordering our products or signing up for our newsletter (collectively, the “Services”). This Policy does not apply to (i) information collected by or provided to us other than through the Site or Services or (ii) any other sites with which we link. Please read this Policy carefully before accessing the Site or using the Services. By accessing the Site or using the Services, you agree to the terms and conditions of this Policy. IF YOU DO NOT AGREE TO THIS POLICY, YOU ARE NOT AUTHORIZED TO USE THIS SITE OR THE CONTENT FOUND ON THIS SITE. We may revise this Policy at any time. Any Policy revisions will be effective upon posting to the Site. You should review this Policy, each time you visit the Site or use the Services, to inform yourself of any revisions. Your continued use of the Site or Services will constitute your acceptance of the Policy as revised. Last Updated: May 11, 2021.

The Information We Collect:

Personally Identifiable Information:

You may voluntarily provide us with certain information that identifies you (the “Personally Identifiable Information” or “PII”) including without limitation your name, address, email address and phone number. In some cases, if you decline to share such information with us, we may not be able to respond to you or provide you with Services. Other than as provided in this Policy, we will not use, disclose or share your PII with any third parties, without your consent.

Financial Information:

We may ask you to provide financial information (i.e. credit card information) in order for you to purchase our products.

Non-Personally Identifiable Information:

Non-personally identifiable information (the “Non-PII”) includes any information from which your identity is not readily ascertainable and may include your internet protocol (or “IP”) address, browser, operating system, pages or content you access while visiting the Site or using the Services, the date and time of such access, the search terms you use and the links that you click through. In addition to you voluntarily providing us Non-PII, Non-PII is automatically collected through the Site or use of the Services. You may also provide us testimonials through email or our Services.

Cookies and Tracking Technologies:

We may collect information through the Site by way of cookies or other tracking technologies. Cookies and other tracking technologies are script files that facilitate the collection of Non-PII, such as the number of visitors to the Site and how each visitor arrived at the Site, that could be used to identify you as a unique user. Cookies also store information on your computer to save you time by eliminating the need to repeat certain processes. You may be able to reject or block cookies or tracking technologies on the Site by adjusting your browser settings. Most browsers offer instructions on how to reset the browser to reject cookies in the “Help” section of the toolbar. If you elect to reject cookies and other tracking technologies, we may not be able to deliver certain information or services to you.

How We Use the Information We Collect:


We only use your information as permitted by law. We may combine PII, Non-PII and information from external sources. We may use your information to: Communicate with you including via email; Carry out our obligations and enforce our rights, including for delivery, billing and collection purposes; Provide you with access to certain tools and Services; Obtain your feedback on our Site and Services; Statistically analyze user behavior and activity; Improve the Site or our marketing program; and Provide you and people with more relevant content. In addition, if you opt-in to receive our newsletter, we will use your email to deliver it.

Google Analytics:

Google Analytics is a web analysis service provided by Google that utilizes cookies to monitor web-traffic on the Site. We use Google Analytics to collect, track and examine data about the Site’s usage. We may run reports based on the data we collect and we may share the data with other Google services. Google may use the data to personalize and customize the advertisements that are served to you from its advertising network. The Site does not respond to Do Not Track Signals from your browser.

Who We Share Your Information With:

We may share certain information to service providers we use to support our business, such as payment processors, who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them. We may share or transfer information you provide to us or that we collect on the Site or through the Services with other businesses that we acquire, are acquired by, or with which we merge or partner. In the course of doing business, we may share your information with third parties with whom we contract to support our activities. We may also determine we need to share your information with law enforcement to (a) comply with the law or with legal process, (b) protect and defend our rights and property, (c) protect against misuse or unauthorized use of the Site or Services, (d) protect the personal safety or property of our users or the public, or (e) in the event of bankruptcy proceedings.

Retention of Your Information:

We may retain your questions and feedback in order to improve the Site. Do not send us any information, ideas, suggestions, proposals or comments that you consider confidential or that you wish to be treated as confidential.

Third Party Privacy Practices:

The Site and Services may contain links to websites owned by third parties and third-party advertisements. This Policy applies only to the Site, Services, their content, and our collection and use of information provided through the Site and Services. Your use of third party sites and content may be governed by such third party’s terms of use or privacy policies. Please review any third-party privacy policies before providing Your information on any third-party site. We are not liable for or responsible for Your use of third party sites or Third-Party Content.


We will undertake reasonable steps to protect all information, including PII, from unauthorized or accidental access, disclosure, misuse or processing, or from alteration, destruction, or loss. However, because no security measures are perfect or impenetrable, we cannot guarantee the security of information you submit to us.

Children’s Privacy:

Because protecting the privacy of young children is especially important, we do not knowingly collect or maintain information from or about persons under 13 years of age. No part of our Site is structured to attract anyone under 13. If you are under 13, do not use or access the Site at any time or in any manner. If we learn that PII of persons under 13 has been collected on the Site without verified parental consent, we will take appropriate steps to delete this information.

International Users:

The Site is hosted in the United States and is intended for users in the U.S. If you are a consumer accessing the Site or using the Services from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use and disclosure that differ from U.S. laws, your continued use of the Site or Services, which is governed by U.S. law and these terms, indicates your consent to the transfer of your personal information to the U.S.

Contact Information:

If You have any questions regarding the information we collect or how we treat the information we collect pursuant to this Policy, we encourage you to contact us at

Your California Privacy Rights (For California Residents Only)

Section 1798.83 of the California Civil Code requires select businesses to disclose policies relating to the sharing of certain categories of customers’ PII with third parties. These businesses are required to accept requests for disclosures of these policies from customers but are only required to honor one request per calendar year. Businesses have thirty (30) days to respond to each inquiry to the designated address. Each inquiring customer will receive an explanation of the categories of customer information shared and the names and addresses of any third-party businesses. In limited circumstances, customers’ failure to submit requests in the manner specified will not require a response from the business. If you are a California resident, you may request such information from us by sending a letter to the address listed below. In your letter, please provide your name, address and email address, as well as a request that we provide such information to you, by using the following or similar language, “I request that Sauer Brands, Inc. provide its third party information sharing disclosures required by section 1798.83 of the California Civil Code.”

Sauer Brands, Inc.

Attn: Consumer Information

2000 West Broad Street

Richmond, VA 23220