A fresh new look for the Sauer’s brand
Sauer's spiced things up with bold, easy-to-shop packaging, an updated logo that nods to history, and imagery that entices the senses as much as the products do.
Sponsorships, acquisitions and launches oh my!
Company sponsors first-ever Duke’s Mayo Bowl in Charlotte, NC. Acquisition of Chicago Custom Foods in April 2020 — the leading maker of popcorn flavoring and seasoning in the U.S. Duke’s Southern Sauces launches six new flavors. We provide almost $50,000…
Mayo, mayo and more mayo
Our company introduces 8 new Duke's products including a line of flavored mayos. Additionally, we proudly launch a line of dip cups & salad dressing packets for Duke's in the Away from Home channel.
New Ownership
After 132 years of private ownership, The C.F. Sauer Company is acquired by Falfurrias Capital Partners of Charlotte, North Carolina. The new owners are loyal fans of Sauer’s and Duke’s products.
A Smart Rebrand
Sauer’s launches a new logo and packaging design for their entire portfolio of spices, extracts, seasoning mixes, and condiments to improve shelf appeal and articulate heritage.
Giving Back
In the wake of hurricanes Harvey, Irma, and Maria, The C.F. Sauer Company donates over 40,000 pounds of product to FeedMore relief efforts.
Community Fun
Sauer’s sponsors the 1st annual Fire, Flour, & Fork, a four-day gathering of chefs, producers, and food lovers in downtown Richmond. Attendees can sign up for an exclusive tour of the Sauer’s plant, compete in recipe contests using Sauer’s products,…
A Focus on Retail
Sauer’s introduces an award-winning retail merchandising system. Innovative, self-rotating modules showcase and dispense spice jars in new packaging and feature visually dynamic signage and consumer-friendly spice descriptions and usage ideas.
A Fresh Look
Sauer’s launches a new packaging design for its entire product portfolio. New spice jars feature a unique square shape and convenient flip-top shaker cap. The brand also introduces dozens of new products, including grilling marinades, slow cooker seasoning mixes, and…
The Big Leagues
The Greenville plant renovation increases production and storage abilities for high-volume products. The company builds a 210,000-square-foot mayonnaise plant in New Century, Kansas, providing nationwide distribution.